Luxury scotch whisky brand Buchanan's has partnered with Latin Grammy award-winning artist J Balvin to launch a new campaign titled Es Nuestro Momento.

Balvin commented 'It's an honour for me to be partnering with such an iconic brand to promote the greatness, diversity and richness of our culture. I feel a deep connection with this Buchanan's campaign because it truly is our time – Es Nuestro Momento – to take pride in our culture and to be celebrated as leaders of a new generation'.